But you can create effective social media content...
And it doesn't matter what industry you're in.
Content so great you'll have people begging to work with you!
It only takes 2 hours each month...
And your business will never be the same again.
With just a few sessions, you'll be able to get results like these, real results from our Showcase System.
Hey, Douglas here! 👋
When I started creating social media content, there was no guide—just years of trial and error and hundreds of videos no one watched. But after so much frustration, I finally cracked the code. That’s when the Showcase System was born: a proven way to create videos that make people care and get results.
If I can do it, you can do it too.
I was so bad, no one wanted to watch my videos... This was one of my first videos:
In fact, this is what my account looked like after sticking to it and finding what works:
And it actually works pretty well...
"Scale Your Business with Flexibility"
"Douglas Laird was amazing revamping my website and adding so many things to it. Now it's super interactive for my future customers to engage with the information they need. It was done promptly, efficiently and worth every penny spent on it. A true professional in every way. Doug is the man
"
- Peter Rivera
"Stood Out in a Competitive Market"
"When it comes to marketing strategies and social media management, Douglas truly takes a genuine approach.
I own 3 different businesses in 2 totally opposite industries, and Douglas makes light of this balancing act that I’m constantly in.
We are constantly trying new ideas on how to be captivating and get our point across. He truly cares.
Thank you, Douglas!"
- Marcus Hampton
"Captured Our Business's Heart, Lifted a Weight"
"We are SO thankful for all of Douglas' help from creating and posting content to truly capturing the heart and story behind our biz! He is so talented at what he does and wonderful to work with. I have a weight lifted off my shoulders knowing our social media is effectively sharing about our business in a creative, genuine and fun way! Highly recommend his help and expertise!"
- Prepped AZ
Our system is a proven framework that helps business owners establish authority in their niche, connect with potential clients, and ultimately close more sales. We break it down into three essential steps:
You might have the best product or service, but if no one knows about it, you can’t win. Your competition isn’t better—they’re just more visible. Here’s how you change that:
Organic Social Media: Create authentic, engaging video content that leverages social media algorithms to reach and connect with new audiences.
Paid Advertising: Paying the social media gods to show your content and brand to new people who you can help.
Networking: Build genuine relationships through personal, one-on-one interactions that leave a lasting impression.
People buy from businesses they like, and they’ll even pay more for things that resonate with them. You don’t need to be fake—authenticity wins. Here’s how to attract customers who like you:
Authenticity: Share your personal story, your "why," and the passion behind your business. People connect with real stories, not just products.
Value Creation: Deliver content that educates, inspires, or solves problems—adding meaningful value to your audience’s lives.
Omnipresence: Be everywhere your audience is, consistently staying top of mind through regular and relevant content.
Every customer has a problem they need solved, but they won’t hire you unless they trust you. If your social media videos showcase how you solve the problem... you prove that you’re the right person for the job.
Education: Share valuable insights and solutions that address your audience’s biggest challenges. Break their false beliefs and answer their questions.
Results: Show your results to highlight what you can do and help people see what’s possible when they work with you.
Transparency: Show the real side of your business—your process, challenges, and successes. When people see honesty, they’re more likely to trust your intentions and capabilities.
If people do not know that your business exists, will they buy your product?
If no one likes you or your product will anyone request a quote or visit your website?
If people don't trust you, will they hire you to solve their problem?
100,000's new people see your brand each month.
People see your personality and charm and want to work with you.
You know your sh*t and people trust that you're the one to solve their problem.
1️⃣
Plan 📝
Research trending videos in your niche, and create a list of "questions" to answer on camera.
2️⃣
Film 🎥
Knock out a month’s worth of videos in one focused session. No stress, no overthinking—just hit record and go.
3️⃣
Edit 🖥️
Batch edit your content all at once, so you have a folder of professional videos that are ready to post.
4️⃣
Post 📱
Schedule your posts in advance so your content works for you daily—even when you’re not online.
Think of it like learning to ride a bike. At first, you might wobble a bit, but with practice and the right guidance, you'll be cruising in no time! We'll work together to build your confidence and find your natural on-camera style. Plus, remember – even the biggest stars had to start somewhere!
Absolutely not! These days, your smartphone is a powerful content creation tool. It's like having a mini movie studio in your pocket! We'll focus on creating engaging content that connects with your audience, not on fancy gadgets.
Plus, we send you a FREE starter pack that includes a high quality ring light & lav mic. ($250 value)
Think of it like a workout routine – you don't need to spend hours in the gym to see results! We'll create a plan that fits your schedule and maximizes your impact, even if you only have a few minutes each day.
The Showcase System should only take 1-2 hours of your time each month :)
Building an audience is like growing a garden – it takes time, nurturing, and consistency. We'll focus on creating high-quality content that attracts the right people and keeps them coming back for more. Remember, slow and steady wins the race!
Social media is like a giant party with people from all walks of life! No matter who your ideal client is, chances are they're active on at least one platform. We'll identify where your audience hangs out and tailor your content accordingly.I have a few locations we can film at if yours is really that bad.
Absolutely! Think of me as your tech support or your fractional CMO. I'll guide you through the basics and provide resources to help you navigate the platforms with ease. But realistically after the onboarding call, you won't even have to touch your social media... Just watch it grow.